03About

I’ve run marketing from the inside — not studied it from the outside.

Auto groups, a global celebrity brand, and live events for ten-thousand-strong crowds — different rooms, one through-line.

I’m a marketing operator, not a marketing theorist. For years I ran the marketing function from the inside — as the in-house marketing director for a large, multi-location operation, I owned the strategy, the budget, the campaigns, and the number at the bottom of the report.

That seat teaches you things an agency never feels: what it’s like to be accountable for revenue, to answer to an owner across the hall, to make a budget stretch, and to ship on a deadline whether or not the creative is “perfect.”

And it hasn’t been one lane. I’ve run digital for auto groups, handled global brand marketing for a Hollywood action icon, and produced live events big enough to put ten thousand people in a room. Different worlds — but the same job every time: read how an audience actually behaves, then turn that attention into revenue.

Somewhere in there I picked up a camera. I taught myself to shoot and edit — not as a hobby, but because the content we needed didn’t exist and hiring it out was slow and expensive. It turned me into the rare marketer who can both build the plan and produce the work that looks the part.

Here’s what I kept noticing: the leadership that grows a big operation is exactly what small and mid-sized businesses are missing. They have budgets, they have hustle — they just don’t have a senior person steering it. So instead of pouring that into one employer, I now embed with a handful of businesses at a time, giving each one director-level marketing without the full-time cost.

I work directly — no junior hand-offs — and I treat every client’s marketing like it’s my own company on the line. Driven by focus, defined by results.

Oklahoma-based — working with businesses anywhere. A builder and a filmmaker before anything else.

Chad Krifa, Fractional Marketing Director
Chad KrifaFractional Marketing Director

How I Work

  • 01Own the outcome, not just the advice.
  • 02The senior person does the work.
  • 03Specifics over superlatives.
  • 04One budget — spent like it's mine.
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—Signature

One operator, wildly different rooms — a Hollywood action icon’s brand, a chart-topper’s afterparty, a dealer group’s ad budget. Same job every time.

$500K

Ad spend cut in six months — without losing lead volume.

Patriot Auto Group

Van Damme

Marketing director for Jean-Claude Van Damme's global brand.

Celebrity brand

Drake

Produced & promoted his San Francisco City Hall afterparty.

Live event

10K+

Crowds at the 12+ concerts I filmed and produced.

Concert production

—Selected Experience

  1. 2023 — 2025

    Patriot Auto Group

    Group Internet Director

    Cut $500K in marketing spend in six months by rebuilding vendor strategy and shifting budget from visibility to conversion — while holding lead volume and sales.

  2. 2021 — 2022

    Honda of Muskogee

    Internet Director

    Owned digital presence and inbound sales, aligning marketing with dealership revenue and refining spend against performance data.

  3. 2019 — 2023

    Transformation Consulting

    Business Consultant

    Brought in to diagnose and fix marketing, operations, and revenue for small and mid-sized businesses — repositioning brands and rebuilding campaigns alongside owners.

  4. 2017 — 2018

    Series Event Management — Las Vegas

    Event Manager & Marketing

    Produced high-visibility events, including Las Vegas New Year's celebrations — owning promotion, branding, and on-site execution end to end.

  5. 2016 — 2020

    Jean-Claude Van Damme

    Marketing Director · Global Brand

    Ran the global social and digital presence for a high-profile celebrity brand — keeping content, campaigns, and perception consistent across markets.

  6. 2016 — 2020

    Kyle Edwards Buick GMC

    Internet Sales Director

    Blended marketing and sales to drive online revenue — influencing buyer behavior before the showroom through digital positioning and follow-up.

Also: Chairman of Public Relations, Friends of Honor Heights Park Association (2022–2023).