Construction & Roofing
Black Crown Construction
Found a construction company's analytics were completely dead — and fixed it, verified live.
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Capabilities
- GA4
- GTM
- Structured data
- SEO
- Analytics audit
The Challenge
The construction company's analytics were quietly broken: its Tag Manager was silently loading a dead, 404'd container — so no tags could ever fire — its structured data was minimal, and the backend was unaudited.
What I Did
I verified whether analytics were actually firing on the live site via network capture — not just installed — then swapped the dead container for the real published one and re-verified live. I upgraded the site's structured data from a bare LocalBusiness to a full RoofingContractor + Organization + WebSite schema with 15 individual Service blocks, cleaned up on-page SEO, safely tuned the database, and set the business up with its own isolated analytics accounts.
The Result
· VerifiedMeasurement restored — the dead container replaced with a working one, verified firing live — and RoofingContractor + 15-Service schema confirmed in the live page source.
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