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Outdoor E-commerce

Hobby Miner Outlet

A brand repositioning for a Shopify store — plus surgical fixes to real live bugs.

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Hobby Miner Outlet — Outdoor E-commerce

Capabilities

  • Shopify
  • E-commerce
  • Rebrand
  • Bug fix

The Challenge

A referral client's competent Shopify store didn't tell its 'Global Design, American Built' positioning story — and the live store also had real bugs, including a template syntax error breaking product-page accordions and placeholder trust badges.

What I Did

I built a high-fidelity homepage prototype covering the full brief, then ported it into the real Shopify theme as custom, editor-safe sections with a full color and typography reskin and bundles wired to live product data. Separately, I shipped safe, surgical fixes to the live storefront — reconstructing the broken accordion code, de-staling the promo, fixing typos, and filling six placeholder trust badges — pushing only changed files.

The Result

· Verified

Delivered a complete rebrand as editable theme sections and shipped safe production bug fixes verified live, including a template syntax error that was breaking product-page accordions. (Paid engagement.)