An investor-backed skincare startup

An investor-backed founder had a raw product line with no brand name, no label system, and no web or commerce presence — and no version control at all. They needed the entire go-to-market foundation built.

I named the brand and its product system, designed a master label system with print-ready labels, and built a full e-commerce site with a centralized brand config, a science section rebuilding the founder's model as on-brand UI, a waitlist API, and a prerender step — deployed to a live preview with analytics and pixel scope defined.

Delivered brand naming, a master label system with six print-ready labels, and a full working storefront to a live preview. (Paid engagement.)